One of our favorite moments as the year turns anew is the announcement of Pantone's Color of the Year. This year our artist's were ahead of the curve, and 2023's color can be found sprinkled throughout their works.
Meet Viva Magenta and take a peek at all the stunning works featuring this joyous color.
Image courtesy of Pantone
"Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all." - Pantone
"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength." - Leatrice Eiseman, Executive Director, Pantone Color Institute
Our Artists Take on Color of the Year
Jason Ogden of Station 28.5 | Yorktown Diagonal
We hope your 2023 is joyous and empowering like Viva Magenta! Thank you for tuning in.
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